YOUR JOURNEY BEGINS

PROMISE

Unlock your potential with a proven framework designed for lasting clarity, absolute purpose, and continuous growth. Step into the future you deserve.

Portrait of Dawn

The Problem

The problem and the breakthrough

  • Endless trial and error with generic strategies
  • Wasting valuable time on tactics that don't scale
  • Feeling disconnected from your ideal audience
  • Burning out while seeing minimal revenue growth

THE BREAKTHROUGH

For years, I found myself running on that exact same treadmill. I was pouring sixty-hour weeks into complex growth hacks that only left me exhausted. The harder I pushed, the less traction I actually gained.

The breakthrough finally came when I stopped trying to do everything and focused entirely on aligning my core message with a simplified, repeatable framework. Suddenly, the resistance vanished.

It wasn't about working harder; it was about working with absolute clarity. That shift changed everything for my business - and my life.

Dawn - Leadership Coach and Author

SPEAKER & COACH

Meet Dawn

Dawn is a nationally recognized speaker, author, and leadership coach who helps organizations and individuals unlock their full potential. She brings a uniquely raw, authentic approach to leadership that challenges conventional wisdom and delivers real results.

  • Creator of the 12 Leadership Stones
  • Author of the bestselling book Trailer Park CEO
  • Nationally recognized leadership coach and speaker

THE COACHING JOURNEY

My Signature Coaching Process

A proven, step-by-step pathway to clarity, momentum, and lasting transformation. Designed to uncover what you truly want and build the bridge to get there.

STONE 01

The Discovery Stone

Uncover your core values and identify the hidden roadblocks holding you back.

STONE 02

The Vision Stone

Craft a crystal-clear picture of your ultimate destination and what success looks like.

STONE 03

The Strategy Stone

Map out a realistic, step-by-step blueprint to bridge the gap between today and your vision.

STONE 04

The Action Stone

Execute the plan with focused momentum and targeted daily practices that yield results.

STONE 05

The Reflection Stone

Review progress, refine the approach, and celebrate the milestones achieved along the way.

STONE 06

The Lagniappe Stone

That little extra something—unexpected bonuses, tools, and insights tailored just for your journey.

Stone 01: The Discovery Stone

Uncover your core values and identify the hidden roadblocks holding you back. This foundational step brings immediate clarity.

Stone 02: The Vision Stone

Craft a crystal-clear picture of your ultimate destination and exactly what success looks like for you.

Stone 03: The Strategy Stone

Map out a realistic, step-by-step blueprint to bridge the gap between today and your vision without feeling overwhelmed.

Stone 04: The Action Stone

Execute the plan with focused momentum and targeted daily practices that yield measurable results.

Stone 05: The Reflection Stone

Review progress, refine the approach, and celebrate the milestones achieved along the way to keep motivation high.

Stone 06: The Lagniappe Stone

That little extra something—unexpected bonuses, tools, and insights tailored specifically to accelerate your unique journey.

The Benefits

What You Get

Absolute Clarity & Direction

Stop second-guessing your next move. Walk away with a crystal-clear, step-by-step roadmap tailored specifically to your exact goals.

Actionable, Proven Strategies

No fluff, no generic advice. We build real, implementable systems that you can deploy immediately to start seeing measurable results.

Ongoing Elite Support

You aren't executing this alone. Gain an experienced sounding board to help you overcome new roadblocks the moment they happen.

“I cannot say enough great things about my coaching experience with Dawn. Her guidance, professionalism, and ability to truly listen made such a difference in both my business and my confidence as a professional. The biggest takeaway from our coaching sessions is how she trained me to run my clients and transactions like an actual business. Because of this, I have a solid, profitable business today.”

Lisa Nunez

CLIENT SUCCESS STORIES

What Clients Say

Hiring Dawn as my business coach has been one of the most transformative decisions I’ve made for both my business and myself. Before we started working together, I felt overwhelmed and stuck... Through Dawn’s coaching, I gained clear direction, stronger systems, and a powerful sense of confidence in my decision-making. The growth I’ve experienced has been incredible — not just in revenue and opportunities, but in how I show up every single day. If you’re looking for a coach who truly sees your potential, holds you accountable, and equips you with the tools to create real, sustainable growth, I cannot recommend Dawn highly enough. Working with her has been a game changer.

Sherry Ludecker

For many years, I believed coaching was overrated. After more than a decade in my industry and achieving a level of success I was proud of, I questioned what a coach could really teach me. That perspective changed when I worked with Dawn. It was a true eye-opening experience and quickly showed me that there is always more to learn and ways to grow. One of Dawn’s greatest strengths is her ability to meet people where they are in their journey... I highly recommend her coaching to anyone looking to grow personally or professionally.

Rick Sedberry

For the past 14 years, Dawn has been one of the most influential people in both my personal and professional journey. She continually pushed me outside of my comfort zone, challenged me to think bigger, lead with passion, and step confidently into leadership opportunities I never thought I was capable of. Her coaching goes far beyond business strategies. She pours into the spiritual, personal, and professional growth of the people around her with authenticity, wisdom, and heart. So much of the success, confidence, and leadership I carry today was shaped by her guidance.”

Jamie Mixon Cure

INVESTMENT

Choose the Coaching Tier That Fits

12 Stones Group Coaching

  • Weekly Live Group Coaching Sessions (Zoom 60 mins)

  • Guided Curriculum and Coach Feedback

  • Peer Accountability and Group Support

  • Tuesdays at 10am

$199

12 Stones Executive 1 on 1 Coaching

  • Deeply Personalized Coaching Program

  • Focused Executive Development & Accountability

  • Peer Accountability and Group Support

  • Leaders Seeking Structured Cost-Effective Growth

$1,800

It is my prayer that you embrace profound joy, unwavering clarity, and impactful influence. Step into our community of faith-filled leaders and live boldly for God, from the boardroom to your home.

– Dawn Cazedessus

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